Insomniac x Tomorrowland: UNITY

Unity is a premier melodic techno event brand known for pushing the boundaries of immersive audiovisual storytelling. For their landmark showcase at the Las Vegas Sphere, I served as the primary visual architect, bridging the ethereal aesthetic of Tomorrowland with the high-octane energy of Insomniac. I led the creative development and full-scale rollout for the campaign, executing the central key art while overseeing all visual touchpoints, including social media breakouts, paid media, and physical collateral. By managing the project from initial concept to global delivery, I ensured a cohesive brand identity for one of the most ambitious live electronic music spectacles to date.